Author: Dan Arthur

06/24/2017

Getting Started with Journey Analytics

Journey Analytics is an upcoming trend of opportunity for CX Professionals to gain valuable insights into the customer experience. …

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03/9/2017

Five Reasons Why Personas Work—and Three Tips to Begin Using Them

Five Reasons Why Personas Work—and Three Tips to Begin Using Them Discover credit cards has a series of …

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04/1/2016

Why Quantitative Surveys Fall Short When it Comes to Crafting a Superior CX

What do your customers really want? Finding out isn’t just a matter of asking. It’s about asking the right …

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06/6/2014

Read The Customer Experience Fiasco

Check out our book, The Customer Experience Fiasco, where experts from Andrew …

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