Category: Journey Maps

11/12/2014

Life Events: Serving Customers When and How It Matters Most

Babies. Jobs. Houses. Spouses. These are just a few examples of major events in people’s lives. They are the …

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03/11/2014

Secrets for Getting the Most Out of Personas and Journey Maps

Savvy businesses know that personas and journey maps are highly effective tools to understand their customers’ unique needs and …

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