Andrew Reise Insights

Our consultants shift perspective by preparing short briefs on the links that they see between business theory and practical application. Read a few of our insights:

Competitive Strategy’s Silver BulletCompetitive Strategy is usually the domain of the boardroom and used for mergers and acquisitions to justify a CEO’s instinct. It often supports corporate direction, but rarely influences operational activities. ARC sees a competitive opportunity to take strategy out of the ivory tower and put it into your daily results.
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Missing the Content/Application BalanceSegmentation is a core tool in Customer Acquisition but most companies use it poorly. Not understanding how to balance content and applicability has led to schemes that are badly linked to business objectives.
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Marketing New Technology DifferentiationARC has been working with several companies recently who are captivated by the potential of new technology and what the next best thing is to focus their marketing efforts on. We think they are missing the points.
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