Tag: Customer Experience Innovation


Secrets for Getting the Most Out of Personas and Journey Maps

Savvy businesses know that personas and journey maps are highly effective tools to understand their customers’ unique needs and …

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Lead or Follow? How a Future-State-First Strategy Enables Customer Experience Innovation

Are you giving your customers what they want? What if they don’t know what they want? That’s not a …

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Use Empathy to Improve Your Customer Experience Strategy

While reality in the realm of customer experience professionals might not be quite that stark, there’s plenty of hubbub …

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