Tag: Customer Experience Strategy

03/9/2017

Five Reasons Why Personas Work—and Three Tips to Begin Using Them

Five Reasons Why Personas Work—and Three Tips to Begin Using Them Discover credit cards has a series of …

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02/28/2014

Lead or Follow? How a Future-State-First Strategy Enables Customer Experience Innovation

Are you giving your customers what they want? What if they don’t know what they want? That’s not a …

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09/12/2013

Use Empathy to Improve Your Customer Experience Strategy

While reality in the realm of customer experience professionals might not be quite that stark, there’s plenty of hubbub …

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