Tag: Government

03/9/2017

Five Reasons Why Personas Work—and Three Tips to Begin Using Them

Five Reasons Why Personas Work—and Three Tips to Begin Using Them Discover credit cards has a series of …

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07/7/2016

Rally around Personas and Journey Maps to Put Customers First

Is your marketing making promises that your customer experience (CX) doesn’t deliver? Aligning your CX, brand and marketing is …

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04/1/2016

Why Quantitative Surveys Fall Short When it Comes to Crafting a Superior CX

What do your customers really want? Finding out isn’t just a matter of asking. It’s about asking the right …

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06/4/2015

Why Future-State Journey Mapping isn’t Optional – and How to Get Started

One of the most popular Customer Experience (CX) tools is customer journey-mapping.

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03/30/2015

How to Wow Your Customers with Individualized Experiences – And Why It’s Harder Than It Looks

One size rarely fits all. Obvious? Apparently not, judging by how often businesses have a customer experience (CX) strategy …

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