Customer Experience, Customer Experience Innovation, Customer Experience Management, Featured, Journey Maps, Personas, Program and Project Management, Strategy, Subscription Services, Voice of the Customer
Secrets for Getting the Most Out of Personas and Journey Maps
Savvy businesses know that personas and journey maps are highly effective tools to understand their customers’ unique needs and help communicate the customer perspective to the organization. But we often hear questions about these customer experience tools, such as “How exactly should we use them?”...
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