Customer Experience, Customer Experience Innovation, Customer Experience Management, Featured, Journey Maps, Personas, Program and Project Management, Staffing Optimization, Strategy, Subscription Services, Voice of the Customer
Life Events: Serving Customers When and How It Matters Most
Babies. Jobs. Houses. Spouses. These are just a few examples of major events in people’s lives. They are the standard by which customer experience and marketing professionals must now drive experience design. Why? Life events are driven by emotion and are significant opportunities for companies...
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