Customer Experience, Customer Experience Management, Featured, Journey Maps, Personas, Program and Project Management, Strategy, Subscription Services
Rally around Personas and Journey Maps to Put Customers First
Is your marketing making promises that your customer experience (CX) doesn’t deliver? Aligning your CX, brand and marketing is an effective way to differentiate your business from the majority that send mixed messages. That dissonance confuses and frustrates customers. Departmental silos are a major culprit, according...
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