Business, Customer Experience, Customer Experience Innovation, Customer Experience Strategy, Featured, Personas, Strategy, Subscription Services, Voice of the Customer
Five Reasons Why Personas Work—and Three Tips to Begin Using Them
Five Reasons Why Personas Work—and Three Tips to Begin Using Them Discover credit cards has a series of commercials where the people calling customer service are talking with a mirror image of themselves. The commercials all end with the tagline “We treat you like you'd treat...
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