Two coworkers collaborating to solve a a business issue

The Dirty Dozen: 12 Common Customer Experience Transformation Pitfalls And How To Avoid Them

1. Failure to link customer experience strategy to brand vision It’s incredibly tempting to overspend on customer experience in an effort to delight customers every time. But, before a customer experience strategy can be developed, the company’s vision and brand promise must be understood. First determine...

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