Woman sitting at a table in a coffee shop looking at her tablet

How Blockchain is shaping Customer Experience

2017 was a year that ushered in several new words into our vocabulary … fake news, fidget spinners, and of course … Bitcoin. While we will intentionally avoid discussion on fake news, Bitcoin and other crypto-currencies definitely have our attention. We’ve been fortunate enough to...

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Two women having a meeting at a coffee shop

Why Customer Personas Work and How to Use Them

Discover credit cards has a series of commercials where the people calling customer service are talking with a mirror image of themselves. The commercials all end with the tagline “We treat you like you'd treat you,” and they perfectly capture the value of personas, which...

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A customer experience team of four conducting a meeting in a conference room

Put Your Customers First with These Customer Experience (CX) Tools

Is your marketing making promises that your customer experience (CX) doesn’t deliver? Aligning your CX, brand and marketing is an effective way to differentiate your business from the majority that send mixed messages. That dissonance confuses and frustrates customers.   Departmental silos are a major culprit, according...

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