Customer Experience Strategy
Why Future-State Journey Mapping isn’t Optional – and How to Get Started
September 12, 2022 | Jeff Lewandowski
One of the most popular Customer Experience (CX) tools is customer journey-mapping.
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Customer Experience Strategy
The 3 Types of Customer Journey Mapping
September 2, 2022 | Jeff Lewandowski
Lots of companies now use journey maps to understand and improve the customer experience. Problem is, they don’t use them very well. Analysts have...
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