Customer Experience Pitfalls to Avoid

The Dirty Dozen – 12 Common Customer Experience Transformation Pitfalls…and how you can avoid them

1. Failure to link customer experience strategy to brand vision It’s incredibly tempting to overspend on customer experience in an effort to delight customers every time. But, before a customer experience strategy can be developed, the company’s vision and brand promise must be understood. First determine...

Read More

Five Reasons Why Personas Work—and Three Tips to Begin Using Them

Five Reasons Why Personas Work—and Three Tips to Begin Using Them   Discover credit cards has a series of commercials where the people calling customer service are talking with a mirror image of themselves. The commercials all end with the tagline “We treat you like you'd treat...

Read More

Lead or Follow? How a Future-State-First Strategy Enables Customer Experience Innovation

Are you giving your customers what they want? What if they don't know what they want?   That's not a brain teaser. Instead, it highlights one major reason why companies should seriously consider skipping a current-state analysis for their journey maps and go straight to future state...

Read More

Use Empathy to Improve Your Customer Experience Strategy

Innovate or die.   While reality in the realm of customer experience professionals might not be quite that stark, there’s plenty of hubbub these days about innovation. The truth is that both the pressure for innovation and the ambition to innovate is at an all-time high.   There’s evidence...

Read More