Customer Experience Consulting for Financial Services Organizations
Trust is the product. The experience is how you earn and keep it.
Financial services organizations operate in an environment where customers expect flawless experiences but rarely receive them. A billing error at a bank feels like a breach of trust. A confusing explanation of benefits from an insurance carrier feels like a trap. The stakes are high because the relationship is built on trust — and the experience is where trust is made or lost.
Andrew Reise has worked with financial services firms across banking, insurance, customs brokerage, and financial technology for over 22 years. We have helped a major financial services company deploy 60,000 retail professionals optimally across 6,000 offices during a complex consolidation. We overhauled a credit reporting company's VoC program to deliver an 11-point U.S. NPS improvement in year one. We built a Voice of Customer program from the ground up for a customs broker — launching five VoC initiatives in the first six months with Medallia as the platform.
The CX Challenges Financial Services Organizations Face
Customers trust you with money. Every friction point is amplified.
A long hold time at a retailer is annoying. A long hold time when a customer is trying to dispute a charge or understand a suspicious transaction is alarming. Financial services customers experience friction differently — and the damage to trust is faster and harder to repair.
Digital adoption is accelerating and the experience has not kept up.
Most financial services firms have invested heavily in digital channels. Fewer have invested in ensuring those channels actually work for the customer. The gap shows up in call volume — when the app does not answer the question, customers call. Andrew Reise's digital journey mapping work identifies precisely where customers are abandoning digital channels and why.
Contact center performance is a direct reflection of organizational CX health.
A credit reporting company's contact center was generating an NPS problem that no marketing investment could fix — until Andrew Reise deployed speech analytics and VoC research to identify the specific interactions driving NPS decline. The subsequent program overhaul delivered an 11-point U.S. NPS increase and a 6-point global NPS gain in year one.
Workforce deployment affects the customer experience at scale.
Andrew Reise designed and implemented a staffing model that optimally deployed 60,000 retail professionals across 6,000 offices — connecting customer need data, talent data, and financial performance by geography to make staffing decisions that improved both the customer experience and the bottom line.
How Andrew Reise Helps Financial Services Organizations
NPS and VoC program design, overhaul, and platform implementation
We design VoC programs that generate findings financial services leaders can act on — not survey scores that sit in a dashboard. For a customs brokerage firm, that meant building a VoC program from scratch, selecting and implementing Medallia, and launching five coordinated VoC initiatives in the first six months.
Contact center performance improvement and speech analytics
We analyze interaction data, call driver patterns, and agent performance metrics to identify the contact center friction costing the most in customer satisfaction and operating dollars.
Customer journey mapping across digital and branch channels
We map the customer lifecycle across every channel a financial services customer uses — digital, branch, contact center, and advisor interactions — to identify the highest-friction touchpoints.
Workforce planning and retail deployment optimization
Our work for a major financial services company during a 500-branch consolidation is one of the most complex workforce planning engagements in Andrew Reise's history.
11-Point NPS Gain
A credit reporting company deployed speech analytics and a VoC program overhaul with Andrew Reise — delivering an 11-point U.S. NPS increase and a 6-point global NPS gain in year one.
Read the case study: https://www.andrewreise.com/voice-of-customer-nps-program-overhaul-case-study
6,000 Offices Optimized
A major financial services company engaged Andrew Reise to design and deploy a workforce planning model across 6,000 offices and 60,000 retail professionals during a 500-branch consolidation.
Read the case study: https://www.andrewreise.com/resources/retail-staffing-optimization-case-study
5 VoC Initiatives in 6 Months
A customs brokerage firm built its first enterprise VoC program from the ground up with Andrew Reise — selecting Medallia and launching five coordinated initiatives in the first six months.
Read the case study: https://www.andrewreise.com/voc-strategy-and-roadmap-spotlight-a-clear-path-to-years-of-cx-enhancements-case-study
Frequently Asked Questions
Does Andrew Reise work with banks, insurers, and other financial services firms?
Yes. Our financial services experience spans retail banking, insurance carriers, credit reporting, customs brokerage, and fintech. The customer trust dynamic is consistent across these segments even when the specific interactions differ.
How does Andrew Reise measure the ROI of CX improvements in financial services?
We build the business case before the engagement begins and track benefits realization through implementation. CX ROI typically shows up in four places: reduced contact center cost, improved NPS and retention rates, increased product adoption through digital channels, and reduced regulatory and complaint risk.
Can Andrew Reise help us select and implement a VoC platform like Medallia or Qualtrics?
Yes. We have worked with Medallia, Qualtrics, and several other enterprise VoC platforms. We approach platform selection after program design — meaning we define what you need to measure and how the findings need to be used before evaluating which platform fits best.
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