The Benefits of Agile Research Using an Insight Community
October 15, 2024 | Dan Arthur
Unlike traditional research methods, agile research is iterative and flexible, allowing businesses to rapidly adapt to changing market conditions and...
Read More
MaxDiff and TURF Analysis in Market Research: A Comprehensive Overview
October 8, 2024 | Dan Arthur
Understanding customer preferences and optimizing product offerings are critical for business success in any industry. Take Amazon, for example: had...
Read More
Understanding Customer Personas for State Lottery Instant Scratch Games
October 1, 2024 | Jeff Lewandowski
The instant scratch games offered by state lottery organizations have long been popular choices among lottery enthusiasts. These games attract a...
Read More
Qual Then Quant or Quant Then Qual? Pros and Cons in CX Research
September 17, 2024 | Dan Arthur
In customer experience (CX) research, the sequence in which qualitative (qual) and quantitative (quant) methods are employed can significantly impact...
Read More
The Role Of Market Research Focus Groups
September 3, 2024 | Jeff Lewandowski
Focus groups are becoming more important as a growing top market research technique for brands. They offer a unique opportunity to dive deep into...
Read More
Future-Proofing CX Through UX Innovation
August 20, 2024 | Dan Arthur
As technology advances and consumer expectations shift, businesses must adapt their customer experience (CX) strategies to stay relevant and...
Read More
How to Create the Right Line of Visibility for Optimal CX
August 16, 2024 | Andy Mattox
How far behind the scenes of your operation should your customers see? The answer is tougher to determine than most brand leaders realize. But...
Read More
8 Customer Journey Mapping Best Practices
August 6, 2024 | Joe Piette
How well do you understand the intricate pathways that lead customers to interact with your brand? Customer journey mapping serves as a strategic...
Read More
Future State Journey Map: Essential Steps for Customer Experience Success
July 26, 2024 | Jeff Lewandowski
Customer journey mapping is a powerful customer experience (CX) tool. In addition to being a simple way to upgrade experience across an organization,...
Read More
Leveraging UX Strategies To Enhance Digital Experiences
July 23, 2024 | Andy Mattox
Imagine that a national insurance company faced a challenge in connecting with its customers online. Despite offering comprehensive coverage, its...
Read MoreReady to get started?
