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Dive into the newest and most popular insights from our experienced experts.

Understanding Customer Personas for State Lottery Instant Scratch Games
Customer Experience

Understanding Customer Personas for State Lottery Instant Scratch Games

October 1, 2024 |

The instant scratch games offered by state lottery organizations have long been popular choices among lottery enthusiasts. These games attract a...

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Qual Then Quant or Quant Then Qual? Pros and Cons in CX Research
Customer Experience

Qual Then Quant or Quant Then Qual? Pros and Cons in CX Research

September 17, 2024 |

In customer experience (CX) research, the sequence in which qualitative (qual) and quantitative (quant) methods are employed can significantly impact...

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The Role Of Market Research Focus Groups
Customer Experience

The Role Of Market Research Focus Groups

September 3, 2024 |

Focus groups are becoming more important as a growing top market research technique for brands. They offer a unique opportunity to dive deep into...

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Future-Proofing CX Through UX Innovation
Digital Experience

Future-Proofing CX Through UX Innovation

August 20, 2024 |

As technology advances and consumer expectations shift, businesses must adapt their customer experience (CX) strategies to stay relevant and...

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8 Customer Journey Mapping Best Practices
Journey Maps

8 Customer Journey Mapping Best Practices

August 6, 2024 |

How well do you understand the intricate pathways that lead customers to interact with your brand? Customer journey mapping serves as a strategic...

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Future State Journey Map: Essential Steps for Customer Experience Success
Customer Experience Strategy

Future State Journey Map: Essential Steps for Customer Experience Success

July 26, 2024 |

Customer journey mapping is a powerful customer experience (CX) tool. In addition to being a simple way to upgrade experience across an organization,...

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Leveraging UX Strategies To Enhance Digital Experiences
Digital Experience

Leveraging UX Strategies To Enhance Digital Experiences

July 23, 2024 |

Imagine that a national insurance company faced a challenge in connecting with its customers online. Despite offering comprehensive coverage, its...

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Andrew Reise Recognized by Independent Research Firm for CX Strategy Consulting Services
Customer Experience

Andrew Reise Recognized by Independent Research Firm for CX Strategy Consulting Services

July 15, 2024 |

The recent Forrester Research report, The Customer Experience Strategy Consulting Services Landscape, Q2 2024, provides an overview of 31 CX...

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The Power of Digital Customer Research in CX Optimization
Digital Experience

The Power of Digital Customer Research in CX Optimization

July 9, 2024 |

Understanding and adapting to customer preferences and behaviors is critical for business success in customer experience (CX) optimization. Digital...

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Emerging Digital Research Trends for 2024 and Beyond
Digital Experience

Emerging Digital Research Trends for 2024 and Beyond

June 25, 2024 |

Understanding consumer behavior, preferences, and market trends has become a necessity in driving strategic decisions and supporting innovation....

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