Emerging Digital Research Trends for 2024 and Beyond
June 25, 2024 | Dan Arthur
Understanding consumer behavior, preferences, and market trends has become a necessity in driving strategic decisions and supporting innovation....
Read More
Building a Successful Customer Experience Program: 7 Key Elements
June 18, 2024 | Dan Arthur
Customer experience is an enterprise effort. A customer experience program sets the strategy and underpins its importance so that employees are...
Read More
Personas 2.0: How To Refine Your Digital Persona Strategy
May 7, 2024 | Dan Arthur
Imagine you're a marketing manager for a fitness app trying to attract millennials interested in wellness. Through meticulous research and data...
Read More
6 Ways to Optimize Touchpoints with Customer Experience Design
May 2, 2023 | Dan Arthur
In today's hyper-competitive business environment, delivering an outstanding customer experience (CX) is no longer optional—it's a necessity....
Read More
How Has Hybrid Shopping Affected VoC
March 10, 2023 | Dan Arthur
The COVID-19 pandemic forced consumers to rely more heavily on digital shopping methods due to lockdowns and social distancing measures that limited...
Read More
Read The Customer Experience Fiasco
September 12, 2022 | Dan Arthur
Check out our book, The Customer Experience Fiasco, where experts from Andrew Reise provide an engaging and instructive fable that unravels the...
Read More
Getting Started with Journey Analytics
September 2, 2022 | Dan Arthur
Journey Analytics is an upcoming trend of opportunity for CX Professionals to gain valuable insights into the customer experience. It’s a practical...
Read More
Why Customer Personas Work and How to Use Them
September 2, 2022 | Dan Arthur
Five Reasons Why Personas Work—and Three Tips to Begin Using Them
Read More
Why Quantitative Surveys Fall Short When it Comes to Customer Experience (CX)
September 2, 2022 | Dan Arthur
What do your customers really want? Finding out isn’t just a matter of asking via surveys. It’s about asking the right questions – something that...
Read More
Omni-channel customer experience and COVID-19; Catching Our Breath
September 2, 2022 | Dan Arthur
Read MoreReady to get started?
