Read The Customer Experience Fiasco

Check out our book, The Customer Experience Fiasco, where experts from Andrew Reise provide an engaging and instructive fable that unravels the mystique and complexity of customer experience strategy.  When CEO Randall Phillips is caught off guard by a customer’s YouTube-video during a television interview, he swears to fix it – and fast.  Dana Chase, a rising star in the organization, is tapped to fix the fiasco as quickly as possible.  This enthralling fable follows Dana’s trials and tribulations as she tries to save the company and her career.

Dan Arthur
Dan Arthur

Dan is VP Customer Research and Analytics with Andrew Reise Consulting and has over 16 years of consulting experience in the Telecommunications and Health Insurance industry verticals. His specific expertise includes customer and employee experience strategy, consumer insights research / analysis, CX design, CX capability analysis, call center transformation, billing system implementations and sales / customer service operations.

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