Understanding Customer Personas for State Lottery Instant Scratch Games
October 1, 2024 | Jeff Lewandowski
The instant scratch games offered by state lottery organizations have long been popular choices among lottery enthusiasts. These games attract a...
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Qual Then Quant or Quant Then Qual? Pros and Cons in CX Research
September 17, 2024 | Dan Arthur
In customer experience (CX) research, the sequence in which qualitative (qual) and quantitative (quant) methods are employed can significantly impact...
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The Role Of Market Research Focus Groups
September 3, 2024 | Jeff Lewandowski
Focus groups are becoming more important as a growing top market research technique for brands. They offer a unique opportunity to dive deep into...
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Future State Journey Map: Essential Steps for Customer Experience Success
July 26, 2024 | Jeff Lewandowski
Customer journey mapping is a powerful customer experience (CX) tool. In addition to being a simple way to upgrade experience across an organization,...
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Andrew Reise Recognized by Independent Research Firm for CX Strategy Consulting Services
July 15, 2024 | Andy Mattox
The recent Forrester Research report, The Customer Experience Strategy Consulting Services Landscape, Q2 2024, provides an overview of 31 CX...
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10 Marketing Strategies to Improve the Digital Customer Experience
June 20, 2024 | Tim Carrigan
Embracing the ever-changing world of digital marketing and prioritizing the needs of the customer is essential for staying ahead of the curve and...
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How to Enhance CX by Rallying Around Your Customers
June 19, 2024 | Jeff Lewandowski
Sooner or later, every company has a come-to-Jesus moment where it’s suddenly, painfully clear that the organization has gone off track. In some...
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Building a Successful Customer Experience Program: 7 Key Elements
June 18, 2024 | Dan Arthur
Customer experience is an enterprise effort. A customer experience program sets the strategy and underpins its importance so that employees are...
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The Power of Life Event Marketing: Connecting with Customers at Key Moments
June 18, 2024 | Andy Mattox
Babies. Jobs. Houses. Spouses. These are just a few examples of major events in people’s lives. They are the standard by which customer experience...
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Personas 2.0: How To Refine Your Digital Persona Strategy
May 7, 2024 | Dan Arthur
Imagine you're a marketing manager for a fitness app trying to attract millennials interested in wellness. Through meticulous research and data...
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