Personas 2.0: How To Refine Your Digital Persona Strategy
May 7, 2024 | Dan Arthur
Imagine you're a marketing manager for a fitness app trying to attract millennials interested in wellness. Through meticulous research and data...
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6 Ways to Optimize Touchpoints with Customer Experience Design
May 2, 2023 | Dan Arthur
In today's hyper-competitive business environment, delivering an outstanding customer experience (CX) is no longer optional—it's a necessity....
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Create Crazy Loyal Customers with Andrew Reise
February 16, 2023 | Andy Mattox
Implementing a successful customer experience program entails crafting customer promise statements—starting with current brand promises as a north...
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Employee Experience Drives Customer Experience
January 24, 2023 | Joe Piette
As the adage goes, your customer experience is only as good as your employees’ experience. When people show up to work happy, they’re more likely to...
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Give Your Online Customer Service A Reality Check Or Your Customers Will Do It For You
September 12, 2022 | Jeff Lewandowski
If your online customer service doesn’t meet their expectations, 75 percent will try another channel, costing you an average of $22 million annually...
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Bring In The Experts to Become Customer Obsessed
September 12, 2022 | Jeff Lewandowski
When the culture of an organization doesn’t put the customer first, its brand inevitably suffers. But customer experience transformation is easier...
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Read The Customer Experience Fiasco
September 12, 2022 | Dan Arthur
Check out our book, The Customer Experience Fiasco, where experts from Andrew Reise provide an engaging and instructive fable that unravels the...
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Common Critical Aspects Of A Customer Experience Organization
September 12, 2022 | Tim Carrigan
“Yes, but don’t we need a team for that? What does that team look like?” I was talking to an executive recently about customer experience when she...
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Anchor Your Digital Transformation Strategy To Customer Experience
September 12, 2022 | Andy Mattox
As you well know, digital disruption is here, and with it there is enormous potential to engage new and existing customers. It’s not easy, though, to...
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How to Wow Your Customers with Personalized Experiences – And Why It’s Harder Than It Looks
September 12, 2022 | Andy Mattox
One size rarely fits all. Obvious? Apparently not, judging by how often businesses have a customer experience (CX) strategy that forces everyone to...
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