Personas 2.0: How To Refine Your Digital Persona Strategy
September 8, 2026 | Dan Arthur
A customer persona is a research-based profile of a specific type of buyer: what they are trying to accomplish, what gets in their way, the language...
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Future-Proofing CX Through UX Innovation
August 20, 2024 | Dan Arthur
As technology advances and consumer expectations shift, businesses must adapt their customer experience (CX) strategies to stay relevant and...
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Leveraging UX Strategies To Enhance Digital Experiences
July 23, 2024 | Andy Mattox
Imagine that a national insurance company faced a challenge in connecting with its customers online. Despite offering comprehensive coverage, its...
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The Power of Digital Customer Research in CX Optimization
July 9, 2024 | Jeff Lewandowski
Understanding and adapting to customer preferences and behaviors is critical for business success in customer experience (CX) optimization. Digital...
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10 Marketing Strategies to Improve the Digital Customer Experience
June 20, 2024 | Tim Carrigan
Embracing the ever-changing world of digital marketing and prioritizing the needs of the customer is essential for staying ahead of the curve and...
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Crafting a Winning UX Strategy for the Digital Era
April 23, 2024 | Joe Piette
While Americans certainly love to shop, work, and check off tasks online, they also expect to move effortlessly between their chosen channels. In...
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