Bring In The Experts to Become Customer Obsessed

When the culture of an organization doesn’t put the customer first, its brand inevitably suffers. But customer experience transformation is easier said than done. A recent Forrester Research report states how Andrew Reise Consulting and 13 other firms make it easier and faster for organizations to obsess about their customers. We know how important customer-obsessed culture is, and how hard it can be to make such transformation happen. That’s partly why we use a mix of brand-aligned strategy with future-state journey mapping.

In “Market Overview: Where To Get Help With Culture Transformation,” Forrester Research Senior Analyst Sam Stern (Forrester Research, Inc., August, 2014) shows how:

One of our recent blog posts (Three Examples of How to Rally Around Your Customers) discusses what happened when organizations such as Blue Cross Blue Shield of Michigan rallied around their customers. If you’re ready to be the next success story, click here now to download the complimentary Forrester Research report.

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