Personas 2.0: How To Refine Your Digital Persona Strategy
September 8, 2026 | Dan Arthur
A customer persona is a research-based profile of a specific type of buyer: what they are trying to accomplish, what gets in their way, the language...
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The Power of Life Event Marketing: Connecting with Customers at Key Moments
June 18, 2024 | Andy Mattox
Babies. Jobs. Houses. Spouses. These are just a few examples of major events in people’s lives. They are the standard by which customer experience...
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Getting Started with Journey Analytics
September 2, 2022 | Dan Arthur
Journey Analytics is an upcoming trend of opportunity for CX Professionals to gain valuable insights into the customer experience. It’s a practical...
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Why Quantitative Surveys Fall Short When it Comes to Customer Experience (CX)
September 2, 2022 | Dan Arthur
What do your customers really want? Finding out isn’t just a matter of asking via surveys. It’s about asking the right questions – something that...
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Secrets for Getting the Most Out of Personas and Journey Maps
March 11, 2014 | Jeff Lewandowski
Savvy businesses know that personas and journey maps are highly effective tools to understand their customers’ unique needs and help communicate the...
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