The Power of Life Event Marketing: Connecting with Customers at Key Moments
June 18, 2024 | Andy Mattox
Babies. Jobs. Houses. Spouses. These are just a few examples of major events in people’s lives. They are the standard by which customer experience...
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Bring In The Experts to Become Customer Obsessed
September 12, 2022 | Jeff Lewandowski
When the culture of an organization doesn’t put the customer first, its brand inevitably suffers. But customer experience transformation is easier...
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Common Critical Aspects Of A Customer Experience Organization
September 12, 2022 | Tim Carrigan
“Yes, but don’t we need a team for that? What does that team look like?” I was talking to an executive recently about customer experience when she...
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How to Wow Your Customers with Personalized Experiences – And Why It’s Harder Than It Looks
September 12, 2022 | Andy Mattox
One size rarely fits all. Obvious? Apparently not, judging by how often businesses have a customer experience (CX) strategy that forces everyone to...
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Why Customer Personas Work and How to Use Them
September 2, 2022 | Dan Arthur
Five Reasons Why Personas Work—and Three Tips to Begin Using Them
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The Single Most Important Element to Improve Customer Experience (CX)
September 2, 2022 | Andy Mattox
What is the single most important thing I can do to move the needle on our customer experience (CX)? It’s a question clients frequently ask us. It’s...
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The 3 Types of Customer Journey Mapping
September 2, 2022 | Jeff Lewandowski
Lots of companies now use journey maps to understand and improve the customer experience. Problem is, they don’t use them very well. Analysts have...
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How Blockchain is shaping Customer Experience
September 2, 2022 | Tim Carrigan
2017 was a year that ushered in several new words into our vocabulary … fake news, fidget spinners, and of course … Bitcoin. While we will...
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Time to Pursue Customer Experience Automation Aggressively!
July 21, 2022 | Jeff Lewandowski
It’s safe to say that no human has ever lived through a time the global economy shut down. This is where we find ourselves today, and it’s time to...
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Secrets for Getting the Most Out of Personas and Journey Maps
March 11, 2014 | Jeff Lewandowski
Savvy businesses know that personas and journey maps are highly effective tools to understand their customers’ unique needs and help communicate the...
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