How to Enhance CX by Rallying Around Your Customers
June 19, 2024 | Jeff Lewandowski
Sooner or later, every company has a come-to-Jesus moment where it’s suddenly, painfully clear that the organization has gone off track. In some...
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Give Your Online Customer Service A Reality Check Or Your Customers Will Do It For You
September 12, 2022 | Jeff Lewandowski
If your online customer service doesn’t meet their expectations, 75 percent will try another channel, costing you an average of $22 million annually...
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Common Critical Aspects Of A Customer Experience Organization
September 12, 2022 | Tim Carrigan
“Yes, but don’t we need a team for that? What does that team look like?” I was talking to an executive recently about customer experience when she...
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The 3 Types of Customer Journey Mapping
September 2, 2022 | Jeff Lewandowski
Lots of companies now use journey maps to understand and improve the customer experience. Problem is, they don’t use them very well. Analysts have...
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How Blockchain is shaping Customer Experience
September 2, 2022 | Tim Carrigan
2017 was a year that ushered in several new words into our vocabulary … fake news, fidget spinners, and of course … Bitcoin. While we will...
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Put Your Customers First with These Customer Experience (CX) Tools
September 2, 2022 | Andy Mattox
Is your marketing making promises that your customer experience (CX) doesn’t deliver? Aligning your CX, brand and marketing is an effective way to...
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The Dirty Dozen: 12 Common Customer Experience Transformation Pitfalls And How To Avoid Them
July 21, 2022 | Andy Mattox
1. Failure to link customer experience strategy to brand vision It’s incredibly tempting to overspend on customer experience in an effort to delight...
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How To Create A Customer Experience Framework in 10 Steps
July 21, 2022 | Andy Mattox
Deliver the right customer experience for your company. Our strategy development framework encompasses best practices that help you develop a roadmap...
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Six Strategies to Move Your CX Business Case from Solid to Sold
May 13, 2014 | Tim Carrigan
I don’t doubt you know how to build a business case for a customer experience initiative, or even the business case for a full-blown CX strategy. If...
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Secrets for Getting the Most Out of Personas and Journey Maps
March 11, 2014 | Jeff Lewandowski
Savvy businesses know that personas and journey maps are highly effective tools to understand their customers’ unique needs and help communicate the...
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