Through our Customer Experience Strategy Development Framework, we determined the most critical interactions, or “Moments of Truth,” customers have with their health insurance carrier. This new way of thinking informed us on how health plans fit into individual’s lives during stressful and emotional life changing events. The end result was a Customer Experience Strategy that included tactical initiatives and a roadmap to deliver a simpler, more personalized customer experience. This project has been so successful, people have gone, well, a little nutty. When our client was having a bad day, we left her a candy bar with a special note. She said we made her day. That made ours.