Personas
Personas 2.0: How To Refine Your Digital Persona Strategy
May 7, 2024 | Dan Arthur
Imagine you're a marketing manager for a fitness app trying to attract millennials interested in wellness. Through meticulous research and data...
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Digital Experience
Crafting a Winning UX Strategy for the Digital Era
April 23, 2024 | Joe Piette
While Americans certainly love to shop, work, and check off tasks online, they also expect to move effortlessly between their chosen channels. In...
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