Category: Personas

06/24/2017

Getting Started with Journey Analytics

Journey Analytics is an upcoming trend of opportunity for CX Professionals to gain valuable insights into the customer experience. …

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03/9/2017

Five Reasons Why Personas Work—and Three Tips to Begin Using Them

Five Reasons Why Personas Work—and Three Tips to Begin Using Them Discover credit cards has a series of …

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04/1/2016

Why Quantitative Surveys Fall Short When it Comes to Crafting a Superior CX

What do your customers really want? Finding out isn’t just a matter of asking. It’s about asking the right …

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11/12/2014

Life Events: Serving Customers When and How It Matters Most

Babies. Jobs. Houses. Spouses. These are just a few examples of major events in people’s lives. They are the …

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03/11/2014

Secrets for Getting the Most Out of Personas and Journey Maps

Savvy businesses know that personas and journey maps are highly effective tools to understand their customers’ unique needs and …

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