The 3 Types of Customer Journey Mapping
September 2, 2022 | Jeff Lewandowski
Lots of companies now use journey maps to understand and improve the customer experience. Problem is, they don’t use them very well. Analysts have...
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Omni-channel customer experience and COVID-19; Catching Our Breath
September 2, 2022 | Dan Arthur
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How Blockchain is shaping Customer Experience
September 2, 2022 | Tim Carrigan
2017 was a year that ushered in several new words into our vocabulary … fake news, fidget spinners, and of course … Bitcoin. While we will...
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Put Your Customers First with These Customer Experience (CX) Tools
September 2, 2022 | Andy Mattox
Is your marketing making promises that your customer experience (CX) doesn’t deliver? Aligning your CX, brand and marketing is an effective way to...
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The 3 Tiers of Customer Experience Journey Mapping
July 21, 2022 | Dan Arthur
The words “Journey Maps” have become standard customer experience terminology. But, why does it mean different things to different organizations. The...
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Creating Brand Loyalty Programs in 3 Simple Steps
July 21, 2022 | Dan Arthur
Consumers have been forced to change the way they work, shop, eat, travel, and even get healthcare due to COVID-19. They are re-thinking what matters...
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Six Strategies to Move Your CX Business Case from Solid to Sold
May 13, 2014 | Tim Carrigan
I don’t doubt you know how to build a business case for a customer experience initiative, or even the business case for a full-blown CX strategy. If...
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Secrets for Getting the Most Out of Personas and Journey Maps
March 11, 2014 | Jeff Lewandowski
Savvy businesses know that personas and journey maps are highly effective tools to understand their customers’ unique needs and help communicate the...
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